Friday, January 9, 2009

Wikinomics Pt 2

So excited to be immersed in this book! I have so much to tell you all! I think what I like best about what I have read so far is that Web 2.0 is leveling the playing field in so many different ways.

Everyone has a better shot at broadcasting themselves than ever before. My dream is to record professionally. I can keep putting info out there in the right directions and wah lah! I could get noticed....or I could just get lost in the sea of information ....but we are going to be positive and imagine the former. Take Twitter for example (you can follow me here!) I have some popular singers on my blog. Let's say the singers and I get friendly on Twitter. We message about....what ever....we become Twitter Friends (Twends?) and I happen to post a link to my latest home made video on You Tube (you can subscribe here!) Famous singer person watches it because we have become friends. FSP likes what they see! They want me to come and sing for them to take a closer look! See?!? Oh, I'm sorry...I didn't mean to suck you into my dream world. (I promise I will not do that again...at least in this post.)


The principles of Wikinomics are turning the traditional way of doing business upside down. It's not your Daddy's world anymore. The way things used to be are coming quickly to a halt. The dawn of collaboration is here and it is closing the old ways down quick. Those who are not in synch with the new way of doing business are going to flounder or die out. The need for change eminent since those who are prepared to do business in the Web 2.0 world will supersede those who dig in their heels to the old way of doing business. They will need to be open to the new way of doing things through "openess, peering, sharing and acting globally" according to the book. This new openness will force companies to realize that the act of holding the cards close to their proverbial chests is not the way to go in the world of Wikinomics. Those who let their guard down and take the time to immerse themselves in this new way will be rewarded handsomely, especially those who have already made a name for themselves. They have the advantage of familiarity, but that is no longer going to be enough to carry them. Opening themselves up to the Web 2.0 world will also give them opportunities to flourish since opening up their doors to talent unknown will give them the upper hand in the latest goings on. Those with amazing talent that do not wish to be tied down to a traditional company can lend their talents, be paid for it and still be free. Quite a deal, in my opinion.


There are those who are fighting the leading edge of the Web 2.0 wave. The IT industry was in battle with open systems which offer free products, for fear they would bleed the entire industry, but as of late, are joining in since consumers are being trained to take advantage of those free products. I personally was able to make my Twitter page look really professional through a free application called My Tweet Space.com http://www.mytweetspace.com/ I love it because I can take advantage of a free application that helps to brand me as an up and coming Twitter Queen and they (I am sure) have all my info to market me another day. Can you see it happening already here? I have, in this blog, promoted this site, because they gave it to me for free. You, if you had a Twitter account (and if you don't, you should!) would at least check out the site to have the latest on your Twitter site. You want to be a part of the "IN" crowd. (After all, its free!) Speaking of the"IN"crowd, the playing field got leveled down a whole lot more. Within the web 2.0 community, there are those emmerging who may have otherwise been unknown, like iJustine, who I think is just adorable. Freaky, but adorable. She makes these crazy videos....just click on her and see for yourself. Yes, she is gorgeous and talented, but you know that not all the gorgeous and talented people make it in the great white way or the throes of Hollywood.


You can check out the Wikinomics site to see the latest and greatest by the contributors on their site at http://www.wikinomics.com/blog/ That is all for today! I will be reporting again soon!

All the Best,

Alicia Bozza

No comments: