Thursday, January 1, 2009

My take on Randy Gage's Manifesto

Here are some simple notes and comments by me about the manifesto by Randy Gage. I am excited to say that it was everything I expected it to be and more. Randy is right and I can honestly say that I "get it", but that is mainly due in part to the Mentoring For Free Group (MFF) that I am proudly involved with. Let's delve in a little. Here are some of Randy's valid points:

MLM lies:
1. Everyone can do this.
2. The Celebrity Lead Magnet
3. The Urban Legends
4. The quick and easy way to get rich mentality
5. Selling Big Business results with Big Business tactics

POINT 1:
On the first point, well, we believe everyone CAN, but does not want to do this business. Imagine trying to recruit a rocket scientist to become a rock star. Now, I am sure there would be cases where this might be, but the likelihood is very small. Your chances of success at it would be close to none and that is only if you ask a TON of people. One thing that I HATED in network marketing was to hear "its a numbers game" which translated to me: YOU ARE NOT WORKING ENOUGH! and whose paycheck was I mostly building? My up line's. Not mine.
Yes, everyone can "do" network marketing, but do they want to "do" it? My MFF training tells me that 70% of the people in the world are not the "sales" type. Uh Oh. What now?!? Do we just look for the 30% who do, or do we create a system that includes more of the 70%? Hmmm.

POINT 2: Celebrity
I have learned from my training that this tactic does not work since the celebrity is just that. A celebrity. Would you ask your dentist to perform heart surgery on your Uncle Jack? Never! It's unheard of! Why do the same in the Network Marketing Industry. Celebrity does not always equal success in every realm. (Did you notice many celebrity marriages don't work?)

POINT 3: The Urban Legends
Donald Trump said this, your Aunt Bessy said that....whatever it is you have heard, spend some time doing the due diligence and connect yourself to a group that will "spill it" for free. There are so many out there charging money for what is available if you have the right connections. Thank goodness I have an "Uncle" in "the business"....if you know what I mean. Connect yourself with a group that will tell it like it is. No holds barred. We have a free call that goes over compensation plans. No names named, just the facts, Jack. You can make up your own mind. You can contact me to get the juicy details.

POINT 4: The Quick and Easy Way
Here is where you can buy into the lie that it only takes 5-6 hours a week to "make it." Yeah, right. What happens when you are chugging along and you get about 2 or 3 superstars? Will you have time to keep up with them and support them along the way? How much time will you have to devote to them? One of the biggest mlm "crimes" is the dumping of the charges. That is where you learn to "leave the dead alone." That is well and good for "business", but what happened to the promises you made them in the beginning. Didn't you promise them a change of life? Support is key. I remember one company I was in would pinpoint when the critical times were and we were supposed to sweep in and capture them from falling away. What happens when they don't answer the phone? If the support is not built in for the person who may want to devote part time hours, they will fail, correct? MFF is a system that supports any business with a system that can flawlessly integrate into your business no matter what that business is. It is not quick and easy, but simple and it works. In the end, it all takes time. It may take you 2 to 5 years, but be persistent and in the right company for YOU and it will work.

POINT 5: Selling Big Business results with Big Business tactics
Yes, using what works for the big guy will NOT work for you in the long run. You can pass out fliers and use bumber stickers and buttons, but how duplicatable is that? Not very. If you can't imagine 70% of the population doing what you are doing,(otherwise knows as green and yellow)
your chances of succeeding are lessened. It will not work to help you make 50K a month. I so agree with this because I tried these tatics and they are a waste of time. I think sometimes the gurus would preach this just to have a social experiment going on to amuse them. Well maybe not literally, but it is what it turned out to be for me. What you are doing MUST be duplicatable IF you want to hit it, big time.

That is all for now. I will blog later on anther part: Deceptions.

Happy New Year!
All the Best!
Your Friend,
Alicia Bozza

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